Nootropics Market Size & Share Analysis Report

Nootropics Market Size & Share Analysis Report - Lucid™

From natural, plant-based solutions to the pursuit of sharper mental abilities, the global nootropic market is on a rapid ascent. This industry, valued at billions and set for substantial growth, reflects shifting preferences toward holistic health and cognitive enhancement.

Below, we cover a series of data points from many of the latest market reports to summarize the current nootropic market size, expected growth rate, expected outlook for individual industry sectors, and more, starting with a worldwide view:

Global Nootropics Market Statistics

  • According to Grand View Research, the global nootropics market was estimated at USD 3.75 billion in 2022.
  • The anticipated CAGR from 2023 to 2030 is 14.6%.
  • According to an Allied Market Research report, the global nootropics supplements market was valued at $2.5 billion in 2022.
  • The same report projected that the market will reach $4.4 billion by 2032, with a CAGR of 6.3% over the forecast period of 2023 to 2032.

Regional Insights

The Grand View Research and Allied Market Research forecasts report the following regional data:

North America:

  • Held over 41.2% of the global market in 2022.
  • Increased demand due to the health and wellness trend, and continuous product launches.


  • Expected CAGR of 14.9%, driven by consumer preference for naturally derived nootropics.
  • Growing choice of smart drugs among students contributes to market growth.

Asia Pacific:

  • Anticipated CAGR of 15.7% due to increased awareness of nutritional needs.
  • Response to the COVID-19 pandemic driving demand for supplements.
  • Asia-Pacific held the highest revenue market share in 2022 and the major CAGR of 7.4% in the forecast period of 2023-2032.

Nootropic Market Trends by Product Type

  • The latest market report from Grand View Research found that Capsule/Tablets held 49.2% revenue share in 2022 due to 2 and precise dosing.
  • The herbal (natural) nootropics segment held the major CAGR of 7.3% in 2032.
  • The powder segment held the major CAGR of 6.9% in 2032.
  • The powder segment has an expected CAGR of 15.6% due to quick digestion and natural components, which are more aligned with consumer preferences.

Distribution Channel Insights

  • Offline channels held a 73.7% share in 2022 due to traditional retail outlets and are the dominant sales platform due to easy product accessibility.
  • Online channels expected CAGR of 16.2% from 2023 to 2030. This is attributed to convenience and timesaving experiences on platforms like Amazon and iHerb.

Consumer Behavior Insights

  • According to Food Dive, US consumers are increasingly interested in nootropic food and beverage options. A recent report concluded that:
    • Among US consumers surveyed recently, 42% expressed a desire for food and beverages that aid in maintaining focus.
    • Regarding cognitive benefits, a significant 72% of respondents exhibited interest, indicating their consumption or willingness to try beverages offering cognitive enhancement.
    • Within the energy drink category, 31% of US consumers who use energy drinks expressed a heightened inclination towards purchasing products emphasizing brain health.
    • Consumer trust and adequate research is a limitation. Merely 28% of adults in the United States have confidence in functional drinks to actually deliver on their promised benefits.
  • Grand View Research cites an increased demand for nootropics in:
    • Older populations due to rising brain-related diseases and age-related disorders, mood enhancement, and depression.
    • Professionals for academic and professional advantage.
    • Athletes, professionals, and individuals seeking personal improvement.
    • Natural and plant-based nootropics due to holistic health trends and increase in plant-based lifestyles.

Factors Driving Growth:

  • Technological advancements and modernization in the field.
  • Rising consumer spending on healthcare and wellness products.
  • Cost-effectiveness and easy accessibility of products.


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