Nootropics Market Size & Share Analysis Report

Driven by a surge in demand for cognitive enhancement and natural solutions, the global nootropics market, valued in the billions, is set for robust growth. This reflects a rising preference for holistic health and cognitive support.

Below is a summary of key data from recent reports on the nootropic supplements market, including nootropics market size, growth trends, and sector outlook, beginning with a global perspective.

• According to Grand View Research, the global nootropics market was estimated at USD 3.75 billion in 2022.
• The anticipated CAGR from 2023 to 2030 is 14.6%.
• According to an Allied Market Research report, the global nootropics supplements market was valued at $2.5 billion in 2022.
• The same report projected that the market will reach $4.4 billion by 2032, with a CAGR of 6.3% over the forecast period of 2023 to 2032.

The Grand View Research and Allied Market Research forecasts report the following regional data:

• Held over 41.2% of the global market in 2022.
• Increased demand due to the health and wellness trend, and continuous product launches.

• Expected CAGR of 14.9%, driven by consumer preference for naturally derived nootropics.
• Growing choice of smart drugs among students contributes to market growth.

• Anticipated CAGR of 15.7% due to increased awareness of nutritional needs.
• Response to the COVID-19 pandemic driving demand for supplements.
• Asia-Pacific held the highest revenue market share in 2022 and the major CAGR of 7.4% in the forecast period of 2023-2032.

• The latest market report from Grand View Research found that Capsule/Tablets held 49.2% revenue share in 2022 due to 2 and precise dosing.
• The herbal (natural) nootropics segment held the major CAGR of 7.3% in 2032.
• The powder segment held the major CAGR of 6.9% in 2032.
• The powder segment has an expected CAGR of 15.6% due to quick digestion and natural components, which are more aligned with consumer preferences.

• Offline channels held a 73.7% share in 2022 due to traditional retail outlets and are the dominant sales platform due to easy product accessibility.
• Online channels expected CAGR of 16.2% from 2023 to 2030. This is attributed to convenience and timesaving experiences on platforms like Amazon and iHerb.

• According to Food Dive, US consumers are increasingly interested in nootropic food and beverage options. A recent report concluded that:
  • Among US consumers surveyed recently, 42% expressed a desire for food and beverages that aid in maintaining focus.
  • Regarding cognitive benefits, a significant 72% of respondents exhibited interest, indicating their consumption or willingness to try beverages offering cognitive enhancement.
  • Within the energy drink category, 31% of US consumers who use energy drinks expressed a heightened inclination towards purchasing products emphasizing brain health.
  • Consumer trust and adequate research is a limitation. Merely 28% of adults in the United States have confidence in functional drinks to actually deliver on their promised benefits.
• Grand View Research cites an increased demand for nootropics in:
  • Older populations due to rising brain-related diseases and age-related disorders, mood enhancement, and depression.
  • Professionals for academic and professional advantage.
  • Athletes, professionals, and individuals seeking personal improvement.
  • Natural and plant-based nootropics due to holistic health trends and increase in plant-based lifestyles.

• Technological advancements and modernization in the field.
• Rising consumer spending on healthcare and wellness products.
• Cost-effectiveness and easy accessibility of products.

1. https://www.alliedmarketresearch.com/nootropics-supplement-market-A156652
2. https://www.grandviewresearch.com/industry-analysis/nootropics-market#:~:text=Nootropics%20Market%20Size%20%26%20Trends,14.6%25%20from%202023%20to%202030.
3. https://www.fooddive.com/spons/growing-demand-for-nootropics-and-wholesome-energy/693313/
4. https://www.stratviewresearch.com/1647/nootropics-market.html