Lucid University

When you’re surfing the functional mushroom market, you’re going to see plenty of marketing terms that get thrown around with very little clarification. That’s not a mistake–it’s just a lowball marketing technique used by brands that take advantage of consumers’ lack of knowledge.  The term “Full Spectrum” is at the peak of this marketing confusion–it sounds like a great thing, but what does it really mean?  As it turns out, full spectrum mushroom products aren’t always as great as they sound. More often than not, the term is used to upsell a mushroom product that’s biologically inactive–usually mycelium or myceliated...

Nootropic mushrooms are slowly emerging as the hottest new medicinal remedy for focus, energy, and immunity–and there’s a good reason. These funky little fungi are unique organisms full of bioactive compounds, many of which improve gut function and boost cognition through the gut-brain axis.  We won’t get too far into the details (you can learn more about the benefits of nootropic mushrooms below), but if you’re looking for a tasty way to incorporate medicinal mushrooms into your daily routine, we’ve got it–mushroom lattes.  Here are three different ways to mix one up and everything you need to do it: How...

Medicinal mushrooms are nothing new. In fact, the use of therapeutic fungi dates back to nearly the beginning of medicine. Only recently has mycelium entered the chat–with some supplement producers arguing that medicinal supplements made from the fungi’s mycelium are more beneficial than those made from the mushroom’s fruiting body alone.  It's understandable why mycelium was never a part of the original medicinal mushroom narrative–it’s the portion of the fungus that grows mostly beneath the surface, inseparably intertwined with its growing medium, and usually unseen by mushroom foragers.  Now, though, most medicinal mushrooms are grown in captivity, and our understanding...

In today’s busy world, the ability to focus is crucial, but it isn’t always that easy. Whether you’re combating brain fog, stress-induced concentration issues, or something else that’s throwing you off your game, there are many natural options out there that may help to improve your focus.  You can reach for supplements–like focus-enhancing nootropics–but a natural beverage to improve focus may work quickly and be easier to work into your daily routine. After all, who doesn’t enjoy a hot and steamy cup of coffee while they work on their morning to-do’s, or a thirst-quenching green tea to get them over...